Bump

A brand identity created for Bump, a maternity activewear concept designed around movement throughout pregnancy. The identity was built around the balance of strength and softness, reflecting both the resilience of the female body and the warmth of motherhood.

A bold custom B monogram, inspired by the shape of a pregnancy bump, gives the brand a strong and confident presence, while a palette of soft, maternal pastel tones creates contrast and brings warmth to the identity. This balance of strength and femininity was carried through the typography, colour, brand guidelines and packaging, creating a cohesive identity that feels empowering, supportive and distinctly maternal.