North Arch Bathrooms
Brand Identity + Digital Design
2021
A full brand identity for North Arch Bathrooms, a London-based company specialising in the design and installation of bespoke bathrooms.
The brief was to create a playful yet sophisticated identity that would help the brand stand apart within the interiors market. Taking inspiration from contemporary bathroom design, I developed a visual language combining refined typography, geometric patterns and a soft, architectural colour palette.
The recurring arch motif was inspired by the brand’s North London showroom, which sits beneath an old railway arch. This became a key element of the identity and was carried across the logo, website and social content to create a distinctive and cohesive brand.