Plant.
Logo & Packaging Design
2021
Packaging design for Plant, a plant-based supplement brand. The client wanted a highly minimal aesthetic, so the challenge was creating something that felt clean and considered without becoming clinical or forgettable. Restrained layouts and contemporary typography created a smart, functional foundation, while a vibrant, punchy colour palette inspired by the individual flavours gave each product its own personality and strengthened shelf appeal.
For the logo, I selected a rounded sans-serif font to bring warmth and personality to the minimal identity, keeping the brand feeling contemporary, approachable and distinctive.