Oner Active
Silhouette

A launch campaign for Oner Active’s Silhouette underwear collection, introducing a new range of everyday essentials. The creative direction focused on creating an elegant, elevated aesthetic, using tightly cropped imagery to highlight the product, its fit and finer details.

A minimal typographic logo was developed to complement the designs, alongside bold typography and editorial layouts. A warm palette of neutral browns and soft beige tones reflected natural skin tones, creating a cohesive visual identity that celebrated different bodies while keeping the product at the forefront.